Following the UK launch of the high speed Xerox Iridesse Production Press that enables users to print either metallic gold or silver, CMYK and clear in a single pass, The Gill hooked up with Xerox UK’s head of marketing Kevin O’Donnell to see the press in action.
With two inline specialty dry ink stations, users can create lucrative applications with spot colours, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can also be added for an extra touch of dimension or texture - and all at 120ppm.
The output from the press really does have to be seen to believed, and its game changing six colour capabilities look set to propel forward thinking commercial printers beyond CMYK and into previously untapped markets.
According to O’Donnell Xerox is “open for business” and is extending an open invitation for printers to go along to its Innovation Centre in Uxbridge and see the press for themselves.
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