In this podcast episode The Gill catches up with Brett Newman, Chief Operations Manager at Hybrid Services, the exclusive UK & Ireland distributor for Mimaki wide format printers and consumables. 


Prior to joining Hybrid Services in 2017, Newman was a principal figure at Roland DG UK and was instrumental in broadening the appeal of wide format digital inkjet printing in the graphic arts sector. 


In the interview Newman highlights the growing trend for consumer personalisation and its impact on the companies who are meeting this demand.  “Personalisation is one of the fastest growing trends in the market today,” he says. “People pay for emotions, and it's extremely profitable because you can charge a premium for it.”


To listen to the podcast in this window click the big red play button above, or to download it to your computer or mobile device, click the download symbol located to the right of the red play button.