Central London based PSP First Colour has installed a nearly new Versafire CP digital press from Heidelberg after ditching a plan to buy two smaller digital presses.


“We needed a 250,000 clicks a month capacity and when we found the Versafire CP could handle up to 500,000 a month, had a competitive click charge and would take less space, which in our London West End location is at a premium, it was a simple decision,” says Cliff Finn, managing director. 


Mr Finn and senior members of his production team extensively tested work on the Versafire technology at Heidelberg headquarters in Brentford before finalising the deal. The company did also look at Xerox options (it has been a loyal Xerox user for 20 years prior to this deal) but it needed no persuasion to buy from Heidelberg.  


“The quality and registration of the Versafire CP is better than anything on the market today,” he says. “We have service level agreements with several of our media customers that stipulate two hour turnarounds so they totally rely on us and we in turn have to have totally reliable technology. Since its installation at the beginning of July the machine hasn’t skipped a beat and is proving to be remarkably reliable.”



The Versafire CP will primarily handle documents and presentation work. The company already uses the Prinect workflow software and it likes the fact it has the option to link in its digital printing as well. 


According to Finn wide format is the next area ready for further investment, and following a visit to Sign & Digital UK this year the company is preparing to invest in the region of £100,000 in wide format production printing equipment and an automated cutting table. 


The £1.5m turnover company employs 15 people and is unusual in holding both ISO 14001 environmental and ISO 9001 quality certification. It has 750 active clients from retailers to Government departments,