I can’t recall how many years I have been calling for this to happen but at long last Faversham House, organiser of Sign & Digital UK 2021, has added a Sunday to its opening days. Huzzah! Now busy independent sign makers can take a day out of their weekend rather than their working week to visit the show.
For those of you who are not old enough to remember the ‘good old days’ but there was once a time when the car park at the NEC used to be rammed full of sign makers vans during showtime. Over the years the show has moved away from its traditional sign making core base to accommodate the needs and wants of the large equipment manufacturers. Nothing wrong in this but the problem has been that the small sign-maker seemed to have got lost along the way, so hats off to Faversham House for wanting to re-connect with its core audience once more.
So we have an optimistic new date for the show which has been set for 16-18 May 2021 at the NEC. This comes off the back of the positive news of the vaccine rollout, and the government indicating a return to normality for the events industry by Easter.
According to Jenny Matthew, Event director for the show, Faversham House felt that a 10-week extension to its original March dates would give everybody involved with the show the time needed to deliver a safe and successful show.
“We have been in close contact with the NEC over the past few weeks and can confirm the show will now go ahead from 16-18 May 2021, in Hall 5,” she says.
“In addition to planning for a COVID-safe exhibition, we have taken the opportunity to reimagine the traditional exhibition format. We have reviewed all aspects of exhibiting and have looked at how we can drive down costs for our exhibitors without compromising on quality, simplify the whole exhibition experience and ultimately deliver more value to our exhibitors and visitors. With an already packed floorplan, we look forward to bringing more exhibitors on board, and welcoming the industry back in May 2021.”