Roland DG UK says it has commenced the process of integrating a range of its popular hardware solutions with Custom Gateway to create a fully featured system that enables retailers, sports and leisure businesses and sign and display businesses to deliver personalised and customised products either on-site or online.


Custom Gateway is a cloud based software platform and digital content database developed for selling and manufacturing customised, personalised or print on demand products both in-store and online.


The extension of the Roland solution to include Custom Gateway’s integrated software represents a significant increase in the capability of Roland to address the needs of large omni-channel retailers. Omni-channel retailing uses a variety of channels in a customer's shopping experience including retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer.


The cloud based Custom Gateway system enables all aspects of personalisation design and image acquisition (website, kiosk, mobile and face to face) and the management of order workflow and most importantly integration into existing payment and logistics systems.



Roland DG EMEA managing director Jerry Davies says the strategy to exploit these new and challenging markets has three main elements:


“The first is to enable our existing sign and graphic customers and partners to access the growing demand for personalisation and customisation in business and consumer markets by helping them to integrate Custom Gateway’s web to print technologies. The adoption of this core technology should positively impact on their overall profitability by enabling them to access to new types of customer, creating opportunities to streamline their existing job workflows and ultimately increasing the overall utilisation of their existing Roland printing equipment investment.


“The second element of the strategy is to bring Roland printing technologies directly into retail and fashion stores, leisure parks and sports venues. Roland equipment and the software from our partner Custom Gateway can create a true omni-channel consumer experience. From instant design and print in-store, fully featured website integration, ‘click and collect’, browse and design in-store with home delivery, and even live ‘green-screen’ photo composition and print – together we have all the opportunities covered.


“The third and final element of our strategy is to embed Roland imaging and 3D technologies into customised manufacturing processes - effectively delivering ‘create on-demand’ customised products that will feed into the consumer markets through the ‘traditional’ supply chains. “We see the addition of software services such as those developed by Custom Gateway as a key component of our proposition for our current and future customers,” concludes Davies. 


The first integrated systems are expected to be installed in the early Summer of 2017.