Digital Lizard (Creel Printing’s Digital Division) has installed the world’s first HP Indigo 50000 Digital Press after seeing it at Drupa 2016.


With the installation of the press at its Las Vegas facility earlier this year, Digital Lizard is now positioned to provide customers with personalised magazines, catalogs, direct mail, calendars, and more, all at offset quality.


William Wieners, President of Digital Lizard says: “The HP Indigo 50000 is the next evolution in the digital print space. It will provide our clients with a cost-effective solution to personalise their marketing message on the micro level, while still producing the large volume necessary to reach their client base.



“The Indigo 50000 will truly bridge the gap between our digital capabilities and our offset capabilities at Creel Printing, including the ability to insert customised inserts into catalogs and magazines.”


Additionally, the HP Indigo 50000 supports Digital Lizard’s sustainability goals by narrowing the cost gap for its customers to choose environmentally conscious print, he said. 



Digital Lizard is the first beta site for the roll-to-roll, 30 inch HP Indigo 50000 announced at Drupa 2016. The press is scheduled to be released to market in July.