When the New York Thunderbowl bowling alley and entertainment complex in Kettering was looking for a complete refresh of its graphics, it contacted Graphicomm Digital to discuss its interior graphics needs. 


Founded in 2000, Plymouth based Graphicomm Digital has moved from producing less lithographic work towards the production of more digital wide-format graphics and, according to company co-founder John Hardaker: “We haven't looked back - sign and display is far and away the biggest part of our business today," he says.


Working with the client, Graphicomm Digital's in-house graphic designer created an eye-catching wall graphic concept for the bowling alley: an underwater scene complete with coral and tropical fish, complementing images from the film franchise Pirates of the Caribbean. With such a large space to work with, Graphicomm Digital considered the material options for the job.


"We use vinyl every day so we were more comfortable using vinyl again for the New York Thunderbowl project than, say, a wallpaper material," explains John Hardaker. "This was a one-off, major overhaul of the entertainment complex so the graphics will be in place for a good many years."


Antalis, a supplier of Drytac products, recommended Drytac's Polar Premium with a matte finish - a polymeric self-adhesive PVC film ideal for a range of applications including wall graphics, POS displays and general signage - plus a second Drytac product for laminate work.


The installation, which took place in early August, included applying the marine scene to two side walls measuring around 17m long, and across the front of the bowling alley area - a 21m-long space. In the cafe area Graphicomm Digital installed the biggest drop: a 5m-tall image of Pirates of the Caribbean character Captain Jack Sparrow.



Printing and laminating the graphics - using a Roland VersaCAMM VS-540 inkjet printer/cutter - took four days. The Graphicomm Digital team also undertook two full-day site visits ahead of the eight-day installation, a two-person job.


While Graphicomm Digital had used other Drytac products in the past, the bowling alley project was its first time using Drytac Polar.


"It's a great product," says John Hardaker. "It prints well and is a lovely material to apply. The matte laminate finish looks and feels nice. We have already used Drytac Polar in two more projects as a result of the Thunderbowl job.”