Willowbridge Labels has installed its first digital label production press. The Bury St. Edmunds-based company invested in a Xeikon 3030 coupled with an entryDcoat digital converting line that can be used either inline with the Xeikon or in offline mode. 


The company supplies label products to a variety of industry sectors including cosmetics, food and beverage, safety, and distribution markets, with products and formats designed to suit most packaging containers, including bottles, jars, cartons, and boxes.


The Xeikon 3030 digital label press is a dry toner solution ideal for producing labels for a broad range of applications using standard flexo substrates. This avoids the need to use specially treated materials, and eliminates any associated warehousing costs. The five-colour printing features CMYK and white, a special spot, or gamut-extending colour. 


The enttryDCoat converting line is a compact converting unit consisting of a varnish, die-cut and rewind station. To limit start-up and tooling costs, the die-cut unit uses semi-rotary die-cutting technology. This ensures the lowest cost of converting without loss of productivity, while still delivering the well-known quality of conventional die-cutting. With semi-rotary die-cutting, costs can be reduced by as much as 50% with no need to acquire special tools and no set-up time as required with conventional die-cutting. 


The Xeikon 3030 will join three flexographic presses that will continue to be in use at the company, and according to managing director Karl Seeley flexo printing remains at the core of the firm’s label production business, but more and more customers are requesting faster deliveries of short run labels. 


“The Xeikon unit will help us to meet those demands, and produce them at a lower cost and allow us to produce an even more diverse range of label products for our customers,” he says.


Another important factor behind the purchase decision was the ability to produce thermal direct labels with Xeikon’s QB-IC and QB-CH toners (often referred to as “Ice” toners), ideal for heat-sensitive substrates.


Xeikon dry toner has also received FDA certification for both indirect and direct food contact with dry food, which is unique in the digital landscape.