Swanline Print Group, the trade services provider for packaging, display and materials, has acquired the business assets and goodwill of Four Graphics Ltd’s Warwick-based division. The move puts the company in a strong position to drive and grow the business for both new and existing customers.
Four Graphics provides creative print solutions for some of the most iconic brands, creative retailers and market leading agencies covering the UK, Europe and the Middle East. The entity was purchased from administrators by the group after difficulties associated with their London and Dubai-based businesses.
Nick Kirby, CEO of Swanline Print Group, says: “The new company will be called Four Create Print Ltd and it’s business as usual since the doors opened on 8th May. We are pleased that we have managed to retain all the staff at the business who have been exemplary in their support for us while the deal was agreed. Customers have also pledged allegiance which is testament to the relationships that have been forged.”
Swanline Print Group has been a pioneer in the development of digital print for corrugated packaging and display with two HP HDR presses; the acquisition of Four Create Print will further strengthen its position with three Durst roll and flatbed digital printers that will complement the work mix. The group also provides offset Litho and screen print services with all associated conversion facilities.
Four Create Print’s customer base is not dissimilar to Swanline Print’s in that it supports both creative design agencies and print management companies. As such, being able to provide a complete offering from packaging to POS to roll-fed graphics and window displays now makes it easier to support whole campaigns.
“This acquisition is a perfect fit as it supports our plans to broaden the capabilities of the group to service areas in the POS and packaging sectors that were previously inaccessible to our customers. It is expected that Swanline’s print division will work closely with Four Create Print to give an unrivalled product offering,” concludes Kirby.