Lincoln based YPP Group, owner of Your Print Partner Ltd, has secured a £1m investment from the Midlands Engine Investment Fund in a bid to change the face of the personalised gifts market with the launch of its latest online subsidiary, Custom Gifts.
Custom Gifts is a new brand dedicated to personalised gifting, and is set to launch its new e-commerce website - customgifts.co.uk - in March. The new site has been designed to provide online shoppers with the widest range of premium personalised gifts available, including hundreds of licensed products from Warner Brothers, Disney, major UK football clubs and other familiar brands.
According to YPP CEO Stuart Maclaren, the licence deal with Warner Brothers is something the company has been working on for a number of months to offer personalised gifts to an even bigger market.
“We are able to produce a number of personalised gifts as a master licence for textile products,” he says. “This means across the UK and Ireland we can utilise the assets of current films, TV programmes and future releases along with the whole back catalogue of Warner Brothers classics. This will also include the Harry Potter and Fantastic Beast range which the team are very excited to be working on.”
Seven additional new jobs have been created already at YPP, joining the company’s sales and design teams, with another ten staff expected to join the production team shortly as new 24-hour production schedules are introduced.
As part of the new investment, Mr Maclaren welcomes Chris Cheeseman to the board as Group Creative Director, along with Jordan Lavender as Investor Director, with a new Chairman and Commercial Director set to be appointed in the coming weeks.
“I am now recruiting a Board of Directors who will oversee and support the business as well as my own development. It can be daunting to suddenly not have complete control over your own company, but the skills, experience and networks that they will bring to the table is invaluable in my eyes and well worth the sacrifice,” concludes Mr Maclaren.
Photo: Steve Smailes for CityX