Roland DG is about to enter the desktop direct-to-garment (DTG) market with the introduction of the VersaSTUDIO BT-12 printer for printing direct to cotton-based products. 


The BT-12 look set to be an ideal solution for small businesses who are looking to step up from heat transfer production to DTG production, as well as provide new revenue opportunities for retailers looking to provide an engaging in-store experience for their customers. 


According to Etsuo Harada, Division President of COTO Business Division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of custom apparel and fabric goods. “More recently,” Harada said, “in-store personalisation services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division has developed the new DTG printer.”


The BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a wide variety of cotton-based items, such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable pricing enables businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and even at events. 


Capable of producing a product from start to finish in just a few minutes, the BT-12 is designed for ultimate ease of use. Bundled with Roland Design Software, which features an intuitive user interface, with the BT-12 users can create unique designs with minimal training. Cassettes hold the items for printing and finishing, ensuring the safety of operators and customers. 


The printer unit requires very little space, with dimensions of 399 mm (W) x 760 mm (D), and the optional HB-12 finishing equipment stacks with the BT-12. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer. 


The BT-12 will be available from April 2019.