Specialist direct mail fulfilment and print management services provider Baker Goodchild has invested in a new Xerox Iridesse Production Press following customer demand for more vibrant colour finishing techniques. 


In a world where print needs to work harder, visual differentiation with gold, silver or clear print plus different formats, papers and substrates puts Baker Goodchild at the leading edge of this evolving opportunity.


Commenting on the new investment, Baker Goodchild director, Adam Staffordsays: “With the increase in customer demand that we are seeing from sectors such as retail and more and more key seasonal events, this investment will allow us to increase our bandwidth to not only handle the work flow but also allow us to add a touch of sparkle to client work. Customers that want or require spot colours, metallic finishing and pure crisp white finishing to be added can now have this delivered at high production speeds and lower costs.”


The press was supplied by Pinnacle Complete Office Solutions and is the first installation in the West Midlands.


Pinnacle is a Xerox Premier Partner capable of delivering the full range of Xerox heavy production equipment and includes a team of Specialist Production Print Consultants with experience and knowledge of the commercial print industry.