Canon recently created a brilliant publicity stunt to showcase the colour consistency of the UV Gel inks used in its Océ Colorado UV printer.
Titled #Wallcovering Challenge, Océ-Technologies and Canon began planning a project ahead of SGIA EXPO 2018 where five different large format print companies from five different countries would each produce one section of artwork for a five-part wall display that would showcase the consistency of colour produced by their Océ Colorado 1640 UV printers across all five drops.
Companies from America, Canada, Japan, and Australia all took part, with Bigger Printing selected to represent the UK. Each of the five companies involved in the project were sent the exact same print file to print out onto the same Canon wall covering material, using their Océ Colorado 1640.
In early September 2018, Canon visited Bigger Printing’s HQ in Cheltenham, and filmed the production team producing a section of the final design. The print was then signed by operations manager David Bowen, to prove that the print really did come from Bigger Printing, and finally it was then dispatched to the Las Vegas Convention Centre in America ahead of SGIA EXPO to be installed alongside the prints from America, Canada, Japan and Australia.
Ahead of the doors opening at SGIA, the five drops were checked and installed next to each other, with no colour shifts across the panels.
Speaking about the project, Bigger Printing’s David Bowen says: “The Colorado provides us with so many benefits including consistent colour on blisteringly quick prints, so to be asked to be the UK representation on this project was an incredibly easy decision. This project proves just how special this machine is; the fact that five different companies, in five different countries, using different RIP software’s, using different set-up’s, and working in different colour spaces, can all produce identical prints is unheard of.”