One of the biggest revolutions in printing came from the invention of the automated business card cutter. All the operator had to do was set it up and hand feed the printed sheets into the cutter while the job was still running. It enabled digital press operators to by-pass the bindery and make guillotining of the humble business card a thing of the past, and opened the door for anybody with a small digital colour press to start producing business stationery. 


The market is well served by manufacturers today and the range of application options are plentiful, with multi-function cutters now combing cutting and creasing functions. One such example is Vivid’s recently released range of its Magnum print finishing solutions which include systems for cutting, creasing, perforating and folding, and while ideally suited for any print operation, they are ideally suited to digital PSPs. 


According to Alun Joseph, managing director of Edinburgh based digital print company Digital Typeline, the company had used a small business card cutter for few years and was looking for something that would take a lot of work away from the guillotine to ease the bottleneck there. The company approached Vivid for a solution who recommended its Magnum MCC-35AS cutter/creaser as a solution to improve efficiency. 


“We are producing a lot of orders for A4 leaflets at ten, twenty or thirty copies throughout every day,” says Mr Joseph. “Having the Magnum means we don’t have to wait to batch them to cut at the guillotine nor spend ages splitting the orders once cut. The conveyor delivery means it is easy to pick up the orders for dispatch and we can just throw the same format orders at it as they are printed.”


Digital Typeline also deals with a number of repeat format orders for items such as tent cards and folded business cards. 


“These would previously have been cut at the guillotine and creased on an existing folder, or possibly even hand creased,” he says. “These items and several other like it will now be ready to dispatch straight off the Magnum. The barcode reader saves us even more time when setting up the job to run, but with or without barcodes, switching between formats is so quick.”


The family run business provides digital print to a range of sectors including a trade service to both litho and digital printers unable to produce laser cut, foiled, white printed or landscape formats.


“Vivid’s Magnum MCC-35AS allows us to ease the pressure on several other pieces of kit and saves us hours of operator time in a day. The Magnum cuts and slits cleanly and has handled all sorts of laminated and even heavy weight synthetic stock. It sits very well with the repeat formats we produce every day and for that reason is proving to be a key piece of equipment in our constant drive for efficiency,” concludes Mr Joseph.