Niche events organiser FM-Brooks has unveiled Pure Digital, a new European print show in Amsterdam that it says will be a ground-breaking and unique event designed to excite the European creative industry with innovative digitally printed applications.
According to co-founder Marcus Timson (left), many established print related shows have attempted to appeal to the creative industry, yet struggled to effectively engage this community.
“To our minds, this is because they have not succeeded in developing a unique and distinct brand and experience that resonates with the creative industry," he says. "At our recent launch event, close to 30 of the leaders in digital print innovation gave us excellent support and quality feedback. They not only validated Pure Digital’s concept, but also confirmed its alignment with their strategic vision as leading print manufacturers. We left understanding that Pure Digital could be crucial to the future growth of digital printing in new applications and markets, and we look forward to promoting the opportunity it represents to European creatives.”
From short-run, interior fabrics to bespoke wallpaper, retail interior print production to innovative packaging print campaigns, Pure Digital will not only provide the inspiration, but also the contacts from exhibiting equipment vendors and print suppliers, for creatives to explore and then utilise digital print within their upcoming projects or campaigns.
“The new event will be unlike traditional print-based trade shows,” says co-founder Frazer Chesterman (right). “Until now, creatives have had no focused event designed for them. Pure Digital will be that event. Not a traditional print show, but a platform that celebrates cutting edge design with incredible digital print. A forum that educates visitors as to what’s possible when you blend the two together, often creating market leading and often award winning projects that deliver superior commercial results.”
Pure Digital could be crucial to the future growth of digital printing in new applications and markets, and with it taking place at the RAI in Amsterdam, the event will be of particular interest to the city’s vibrant community of some 40,000 creative businesses.
Pure Digital, is set to take place at the RAI Exhibition Centre in Amsterdam during17-19 April 2018.