Roland DG has launched the Roland VersaEXPRESS RF-640 8 Colour eco-solvent printer that features CMYK plus light black, red, green and orange ink to deliver stunning quality prints and highly accurate colour matching capabilities, all with impressive outdoor durability.


According to Roland DG you won't believe your eyes when you see what this printer can do, thereby making the RF-640 8 Colour the ideal choice for print service providers looking to produce head-turning, high-impact applications that exceed their clients’ colour expectations. This also makes the RF-640 8 Colour ideal for interior décor applications, fine art and image reproduction, whether supplying to hotel chains, museums, galleries, entertainment spaces or offices.


The company says its red, green and orange ink extend the range of achievable colours across the colour spectrum, and with light black deliver eye-popping colour, exceptional skin tones and smooth gradients for stunning photographic reproduction.


The RF-640 8 Colour boasts excellent colour reproduction capabilities to accurately colour match and reproduce colours normally difficult to achieve, with ease. Up to 99% of Pantone+ Solid Coated is within gamut; perfect for PSPs looking to match corporate brand colours.


According to Paul Willems, head of Business Development and Product Management at Roland DG EMEA, green and orange are notoriously difficult colours to accurately reproduce, so these additions, along with red, offer enormous opportunities to PSPs working with corporate customers, and major brands such as FMCG and sports companies. 


“We've listened to what matters to our users and have developed this innovative solution to help them grow and develop their businesses,” says Willems. “Anyone producing branded signage, POS displays, vehicle wraps, and exhibition graphics will benefit from the RF-640 8 Colour’s unparalleled colour matching capabilities.”


The new RF-640 8 Colour is powered by ErgoSoft Roland Edition 2 Special Plus RIP to boost productivity, job and colour management and deliver outstanding overall performance, and is included in the package price of £12,999. 


A built-in two-stage integrated heater system quick-dries even high coverage prints for immediate collection by the take-up unit prior to finishing and installation. This advanced system accommodates a wide range of media and precisely controls the correct amount of heat for each application so you can be assured of achieving outstanding results every time.


Available from today throughout EMEA, Roland says its new RF-640 8 Colour offers the widest colour gamut in its class for outdoor durable graphics, and is priced to be the industry's most affordable 8-colour printer.