Dennis Publishing has instigated a review of papers used for its publications. Part of this review resulted in Dennis Publishing’s flagship current affairs magazine - The Week - changing to Stora Enso’s PrimaPress paper for its heatset web offset production. Globally, The Week is one of the fastest growing print magazines of the last decade.


Stora Enso’s PrimaPress paper uncoated light-weight paper has the properties of a light-weight coated paper due to a unique supercalendering process. This results in high whiteness, good opacity and a brilliant print gloss.


After running print trials to assess the look and feel of The Week on PrimaPress, Dennis Publishing went live with this paper. At this stage Stora Enso’s technical customer support manager, Charlie Pett, together with Antalis’s Matthew Valentine and Paul Sherfield from the Missing Horse Consultancy stepped in to assist Dennis with the changes needed to its prepress workflows.


Although PrimaPress is an excellent alternative for light-weight coated papers, in order to get the best printed results and press performance from the paper, a special PrimaPress ICC CMYK profile was created. 


This profile is based on the PSO Standard LWC profile, based on the Fogra 46 colour dataset. It has been amended to reduce the TAC (total area coverage) and uses a high amount of GCR (Grey Component Replacement) that provides better press colour stability, and can result in significant ink savings over conventional profiles.


The Stora Enso Technical Customer Support team worked with Dennis on implementing this profile within The Week’s editorial and advertising prepress workflows.


The publishing company’s designers found the change seamless, as the profile was implemented as a colour settings file within Adobe CC software. The advertisements are re-profiled within Dennis’s Papermule AdDesk solution so ensuring the PrimaPress profile is used for both advertisements and editorial.


According to Dennis Publishing’s head of production, Stephen Catherall, the printed result is very good. “The printer was briefed on the technical requirements of the paper and profile, so this change to PrimaPress using an ICC profile to obtain the best colour on the paper has resulted in a very stable printed product. We are now using the new PrimaPress ICC profile for the other titles that print on this paper,” he said.


Produced at Stora Enso Kvarnsveden Mill in Sweden, PrimaPress has FSC and PEFC Chain of Custody certifications.