Xerox is introducing two new features for the Xerox Iridesse production press - High Definition Emulsion Aggregate (HD EA) white dry ink and extra-long sheet sizes. 


The Xerox Iridesse production press launched in May 2018 as the first digital press that can print CMYK and up to two specialty colours in a single pass at 120 ppm with spot-on registration.


“We’ve been floored by what our Iridesse press can do for remarkable and eye-catching ads, cards and posters,” says Iridesse user Ben Glazier of Glazier Design. “The Iridesse has given us exceptionally high-quality printed collateral. Even on some of our most demanding and quick turnaround jobs, we’ve been able to bring the jobs to life, and didn’t need to use any litho processes in any of the collateral, saving us days.”


With the new HD EA white dry ink, print providers can apply special spot effects to transform ordinary printed pieces into ones that tout a unique physical look and feel. It can be layered under or over CMYK – or both for double impact – on a wider range of media including black, transparent or metallic stocks, craft paper, and synthetics and polys.


Additionally, the press can print on extra-long sheets up to 330mm x 1200mm and can auto-duplex extra-long sheets up to 729mm long. This makes it possible to do a tri-fold brochure that folds to A4 – useful for marketing collateral such as menus, product and estate agency brochures.


Read The Gill’s take on the Xerox Iridesse production press here.