Adverset signed a deal for a Versafire EV digital production press at Heidelberg’s recent Digital Performance Open House in Brentford which will be delivered to the company’s Scarborough plant in November.
Adverset was formed as a creative design company in 1989 and diversified into print. Today it offers concept and design, digital and litho and wide format/signage services as well as new media and web site design.
“We are replacing a Linoprint C751 which has been superb but has run its course,” says John Easby, managing director. “We have been looking at digital operations for a year or so but this is the newest technology and is impressive. The attractive click charges and performance improvements will make it more economical to run.”
John Easby attended the Digital Performance Open House with his sales and marketing manager Steve Atkinson, who was particularly interested in the sales potential of the new features.
The pair say they also welcome the opportunity to run specials and the white ink and clear varnish for spot UV create an opportunity to promote added value.
“Running white on metallic boards could enable us to handle some short run packaging or even business cards by offering a stand out metallic effect,” says Mr Easby.
Previously Adverset used a Fiery RIP but this time round it has opted for Heidelberg’s Prinect Digital Front End which means that work can be sent as easily to its Speedmaster XL75 or the Versafire EV. The DFE uses the same RIP and Renderer as on the Suprasetter and with the colour tools and colour knowledge at Heidelberg it is much easier to calibrate work to an ISO press target on both coated and uncoated stocks.
Adverset’s work includes a wide variety of work for the theatre market which can include a mixture of wide format, toner-based digital and litho work, processing from the same design/file.
“This can cover posters, flyers and programmes where colour matching across several products is important, subject to the effect of different technologies,” says Mr Easby. “That said, a good percentage of customers today understand that there will always be a very minor distinction between digital dry toner and a wet litho ink production.”
The Versafire EV can reproduce up to five special colours: white; clear; neon pink; neon yellow; and invisible red (for security applications). It can handle work up to 700mm with the banner option and it can duplex or perfect inline.
Operators at Adverset are familiar with Heidelberg digital technology and with Prinect so apart from adapting to the fifth colour, which is largely down to masks and artwork, there will be minimal training required.