Printed textile applications have seen significant growth across the UK and Europe in recent years, primarily due to the economy of shipping (the textile can be folded flat) as well as environmental issues (polyester textiles are recyclable and printed with safe water based inks rather than high solvent inks required for PVC banners), and as print companies have continued to invest in more productive hardware systems to satisfy the demand for printed textiles, so too has the demand for fabric tensioning framing systems to house the finished fabric prints.
Today, fabric tension framing systems are one of the fastest growing sectors within retail POS, exhibition graphics and the soft signage industry. These framing systems allow textiles to be utilised in more innovative and exciting ways including light box applications (illuminated back lit systems to draw attention to the advertising message), exhibition stands, office re-fits, major sporting and cultural events, or advertising campaigns.
Textile printing specialist supplier RA Smart is heavily involved with this sector of the digital textile market place, with large numbers of customers who have invested in digital printing systems. To meet the growing demand from its customers for a fabric tension framing system the company has introduced REXframe, an Australian designed product and the result of over 20 years’ experience in the signage industry.
According to R A Smart’s Magnus Mighall the company is the sole UK distributor and has plans to roll the product out across Europe. “We will be holding stocks of all REXframe products to supply directly to our dealer/partners (signage printers) throughout the UK, who in turn can offer a finished product (framing system and printed graphic textile), to their end clients,” he says.
R A Smart is also offering a full design service to its customers with recommendations and options of structures etc. to best meet the needs of their end user clients.
“The REXframe product range is the perfect addition to our portfolio of solutions for our signage printer customers and we look forward to working closely with both existing and new customers in this exciting area of the growth within our industry,” concludes Mighall.