Little more than four years after a management buyout, business turnover at Macro Art has shot up from £6m to £11m. Now, new contract gains are being secured on the back of two new investments in Durst wide format printers.


Following the 185sqm factory extension which was completed in early summer at the company’s site in Cambridgeshire, the new Durst Rho P10 250 HS-Plus UV hybrid system and Durst Rho 512R-Plus roll-to-roll UV printer were installed and are already delivering high quality print to the company’s increasing portfolio of customers.


The Rho 512R, which includes fine art mode, enables the firm to produce fine quality, backlit work. The two new machines combined means the company can now produce backlit and rigid signage for an exhibition client. The new printers will be used across core areas of the business, including the event, exhibition and retail sectors where ever-shorter lead times and higher print quality are demanded by customers.


The new Durst’s Rho P10 250 HS Plus is a UV flatbed that can print up to 400sqm/hr continuous roll with a maximum print width of 2.5m at a resolution of 1,000dpi. Using Durst’s flexible inks also allows the company to reduce its environmental impact.


According to Michael Green, Macro Art’s commercial director, Durst kit has revolutionised the company’s business. 


“The investments have enabled us to step into quality markets that were unobtainable before. We would not be where we are today without the Durst equipment. No argument. We could not have done without them.


“As one example, the investments will help with backlit work commissioned by a major new retail client that requires top quality print in a very short lead time. And in another we could never have created 60% of the exterior printing for an international air show within the agreed timeframe without our 5m Rho. Print requirements and delivery, even to Europe, are now as little as 48 hours. With the new investments, we are incredibly excited about the potential opportunities ahead.”


The company plans to utilise the two new Durst printers alongside a portfolio of wide format machines including a 5m-wide EFI and two Durst 3.2m-wide textile printers.