Colour Graphics has invested in a Durst Rho P10 250 HS 10-picoliter UV inkjet system in a move that will bring in new business and ramp up turnover by 25% in the next year.


Family-owned Colour Graphics, which is based in Walsall in the Midlands, is primarily a trade printer, and according to James Birch, one of the directors who has been with Colour Graphics since leaving school, the quality, productivity and reliability benefits of the printer are now helping to grow new business opportunities. 


“We’re always looking at new ideas on how we can expand into new areas. Investing in new technology, such as the Durst P10, is a perfect way to show our capabilities as we continue to move into different areas, including using e-commerce and workflow software developed in-house. It takes our business to another level. By showing your clients you care about quality, you can’t fail to impress potential new clients,” he says.


Colour Graphics employs 18 staff and has a £2million turnover. Other than trade print work, it also specialises in large format retail Point of Sale, exhibition, agency and retail work.


The Durst P10 increases capacity and flexibility for Colour Graphics across all areas and also opens up new opportunities with applications such as lightbox work, particularly using backlit fabric. End-user canvases, wallpaper and art will also be printed on the P10.


Colour Graphics has chosen a six-colour configuration including white under and over plus spot gloss, as well a roll-to-roll option. The new machine will also be used for for Foamex, acrylic, Correx, self-adhesive vinyl – also all backlit applications. However, larger roll-to-roll jobs will continue to be produced on its existing Durst 3-meter machine.