Antalis is calling on students, graduates and other young creatives to take part in this year’s D&AD New Blood Awards 2018 for the opportunity to have their work promoted to the wider industry. D&AD is the Global Association for Creative Advertising & Design Awards.
The New Blood Awards 2018 are open to students, recent graduates of any age (within two years of graduation), and aspiring creatives aged between 18 and 24.
This year, Antalis has been announced as one of a select group of New Blood Award partners and, as such, has worked closely with D&AD to create an innovative brief entitled ‘Let’s get physical: Conquer digital dominance with a creative paper experience’.
“It is important to support the next generation of talent and it is for this reason we wanted to partner the awards,” says Katie Farr, head of marketing for Print & Visual Communications at Antalis.
“Our brief, which centres on the ArjoWiggins range of Conqueror paper, explores and celebrates the possibilities of paper as a physical, tactile, and creative material for design in a digital age. Targeting creatives and creative practitioners, the brief asks for ideas that they can experience first-hand and ultimately inspires them to use paper. It’s an interesting and challenging brief and we can’t wait to see what the entrants come up with,” she says.
Paul Drake, Foundation Director for the D&AD New Blood Awards 2018, adds: “The competition provides an essential connection between design, advertising, commerce and education and offers real-world experience of what responding to a creative brief entails. Crucially, winning work will be promoted to the industry to bolster employment opportunities and there is even the potential for successful briefs to be developed between the entrant and our partner companies. It’s a win-win scenario and it’s for this reason the awards have proved to be so popular.”
Antalis is one of 17 companies sponsoring a brief in this year’s awards and joins industry leaders including adidas, John Lewis and the BBC.
The deadline for entry is 5.00pm on Tuesday 20th March 2018, with winners announced in May and Pencil levels announced at the New Blood Awards Ceremony and Academy in July.