Antalis has rebranded its popular Academy training facility transitioning from the ‘Digital Academy’ to the ‘Antalis Academy’ to more accurately reflect the expanding breadth workshops that offer wider business skills.
Now in its sixth year, the Academy was originally conceived to provide an internal resource for employees seeking to upskill in digital media. Due to popular demand, the facility was subsequently opened up to customers, quickly becoming a centre of excellence for digital print advice and training through the provision of best practice, practical workshops and access to industry experts.
Fast forward 30 courses and over 1,000 attendees later, and the Academy has now expanded far beyond just digital media to include a host of new workshops that cover business skills such as social media training and sales techniques in response to customer demand.
According to Giles Bristow, digital support manager at the Antalis Academy, there has been a significant shift in demand from those looking to diversify their skill-set even further.
“We decided to rebrand our training facility to the ‘Antalis Academy’ in order to more adequately reflect our broadening offer. For us, it’s an incredibly exciting time to be in the industry, with an abundance of opportunities which go beyond just digital media to include cross-selling, diversification and specialist applications, and the Antalis Academy is a vehicle to help printers, signmakers, agencies and brands alike to take advantage of this,” he says.
To coincide with the move, the Antalis Academy is seeking to widen its reach through a series of informative, expert webinars, the first of which is due to take place early March covering key business skills.
Hot on the success of last year, the Academy team will also be running a series of breakfast seminars throughout 2018, designed to offer brands, agencies, printers, signmakers and trade organisations the opportunity to learn and, importantly, be part of topical discussion. The first of these, which will take place on Wednesday 24th January (2018), will feature high profile speakers, Steve Lister from Konica Minolta Marketing and Martyn Eustace from the Two Sides organisation, who will focus on different aspects of sustainability.