Antalis has announced PowerCoat Alive, an intelligent printable paper from Arjowiggins with embedded NFC technology that allows end customers to connect and engage with brands in exciting new ways through smartphones. This enables magazine advertisements, packaging, retail labels, book covers, cosmetics and other high-value printed materials to be interactive and deliver additional content, such as special offers, coupons, product information and other information.


PowerCoat Alive can be printed, finished and handled as you would any other paper. This enables any printed materials such as magazine adverts, packaging and labels to be interactive and deliver additional content such as special offers and product information. What’s more, business’ using the paper can obtain data via a dedicated analytics platform to measure the impact of their campaigns and better understand customer behaviour.


Possible applications for PowerCoat Alive include: Scan a car advert with your smartphone to book a test drive and enter a competition to win the car; Interactive festival flyers that can be scanned to receive a discount, and direct you straight to the booking page; Wedding invitations that can automatically RSVP the happy couple, or add the date to your calendar; Luxury handbag advert that plays a video of the handmade crafting process with a tap of your phone or even a promotional card once scanned, opens a company’s website.



According to Deloitte’s Mobile Consumer Survey for 2017, the smartphone is a mere decade old, and with every year has become ever more integral to people’s lives. With each year, it has become more versatile, absorbing a growing range of functions, from communication to navigation, from breaking global news to memorising personal stories. It is likely to be used even more intensively over the coming years, as its capability and utility continues to increase, and while Smartphone adoption among 55-75 year olds has peaked, this age group is likely to grow in commercial importance over the coming years.


A sheet of PowerCoat Alive comprises three layers of paper – two layers of conventional creative paper between a layer of PowerCoat Alive paper where a pre-printed RFID circuitry and silicon chip is inserted. The three sheets are then laminated to create a sheet of connected PowerCoat Alive. The result is an NFC-ready paper that can be linked directly to a web page on any NFC-enabled device.


Available in both sheets and stickers PowerCoat Alive is ideal for everything from menus to business cards and invitations to packaging, the result is the ultimate choice for customers looking to market their paper-based campaigns in innovate and engaging ways, bringing the digital to physical like never before.