Xerox’s newly announced White Dry Ink for the Xerox iGen 5 Press’ fifth print station opens up a whole new range of creative digital printing applications that will be greeted enthusiastically by iGen 5 customers, especially those currently utilising the iGen 5 for packaging applications.
It will also have special appeal with designers looking to use white on coloured and transparent substrates to create eye catching promotional items such as brochures, business cards, greeting cards and invitations, point-of-purchase signage, direct mail postcards and letters, and book covers.
According to Xerox, its White Dry Ink features many distinctive advantages including:
· The ability to print White Dry Ink only as well as white layers under or over CMYK.
· Outstanding brightness and opacity that’s achievable in a single pass of white.
· Automated multi-pass mode for up to two layers of white. Additional layers of white can be manually printed for custom applications.
According to InfoTrends, digital print enhancement volume is predicted to grow at a 27 percent CAGR from 2015 to 2020, reaching 25 billion pages by 2020 in the U.S. and Western Europe. With the addition of White Dry Ink to the iGen 5 platform, print providers can apply special spot effects to transform ordinary printed pieces into ones that tout a unique physical look and feel.
At the PRINT 17 exhibition in Chicago, one of western Canada’s largest privately-owned print providers, Westkey Graphics, has added White Dry Ink for the fifth station of its Xerox iGen 5 press which was ordered at the show. With this addition, WestKey Graphics becomes the first print provider in North America to have all five ink options for the iGen 5’s fifth station – enabling them to take on new applications that replicate client brand colours.
According to president and CEO Alfie Karmal, the firm previously resorted to offset for colour matching – a less profitable way of printing short runs. Additionally, some clients had a preference for more matt-quality finishes, which meant jobs needed to be outsourced. Demand was also high for weighted stocks in the production of short-run, point-of-sale materials and packaging.
“Westkey has always aimed to deliver innovative offerings and value to our clients,” says Karmal. “We are excited to be investing in the innovative technology behind the iGen 5 and White Dry Ink. Now, we’ll be able to continue our leadership in the market. This technology, along with our partnership with Xerox, allows us to do more work in digital than we previously did on offset. We’re able to lead our market in short-run packaging and now have the means to grow our business with existing customers, by offering more innovative applications.”
With the I Gen 5, Westkey will be able to produce digitally printed folding carton packaging, such as gable and wine boxes, as well as flexible labels and high-end point-of-sale pieces with full variability. Along with increased digital colour accuracy, matt-finish options, short-run flexibility and the use of thicker stock materials, additional orange, green, blue, Clear Dry Ink and White Dry Ink capabilities for the fifth station allow for specialty font and image enhancement.
White Dry Ink will be available for installations on Oct. 2, 2017.