Belfast based specialist branding and print services company, Fresh Graphics has invested in a Roland TrueVIS VG-640 wide-format inkjet printer/cutter from Roland DG certified dealer Sign+Digital. 


Steve Laing, founder of Fresh Graphics, is no stranger to Roland’s wide format technology as the TrueVIS VG-640 is the third Roland printer in two years to be supplied by Sign+Digital, who have Creative Centres in both Dublin & Antrim. 


Laing says he was quick to realise that Roland’s wide format inkjet printers were the ideal solution for his business. 


“It was beyond anything I had seen before,” he says. “The amount of materials these printers could output was impressive, and it opened my eyes to new possibilities that my business could exploit. 


“Before we invested in the Roland machines we were mainly designing and producing business cards, posters and leaflets, but I had started to see an increase in customer demand for wide-format prints, and moving with Roland allowed us to start offering these products. Before we knew it, jobs we were previously turning down such as vehicle graphics, window graphics and signage, eventually became our main source of income thanks to quicker turnaround times and higher profit-margins.”



With three Roland DG machines already under his belt, Laing says he even has plans to invest in another TrueVIS in the near future.


“The best thing about having Roland printers is the peace of mind it gives me. I knew the TrueVIS could easily handle our increasing volumes of work with its speed and accuracy. Even at such high speeds, we have never had a problem with the output quality which is always 100% spot on,” concludes Laing.