Founded five months ago to provide fully customisable short to medium run length commercial print jobs, La Trama Digital Print, based in Zamudio, Spain, has selected Fujifilm’s Jet Press 720S to sit at the heart of its operations, and is Fujifilm’s first installation in Spain.


La Trama Digital Print is a spin-off from Estudios Durero, a print service provider specialising in point of purchase, sign and display and 3D print. For La Trama, the emphasis is on providing customers with outstanding quality throughout an end-to-end service that starts with the initial design and ends with the final printed substrate. 


"The quality is unlike anything we've seen before, and Fujifilm’s inkjet technology fits perfectly with what we are aiming to achieve here at La Trama," says managing director Josu López Txarterina. "The 720S guarantees the quality and allows us to produce customised pieces at competitive prices. We've also been able to produce a variety of test runs and samples that we have used to attract new potential customers, and demonstrate the high quality output that can be achieved using the press.”



One common problem in the digital printing environment concerns the ability to produce high quality print on a variety of different grades of paper. This hurdle has been removed by the Jet Press 720S, thanks to the Rapid Coagulation Primer that is applied to the paper before printing commences. The primer allows La Trama to use natural, untreated paper and achieve outstanding results in contrast and saturation.


López Txarterina believes the recent installation of the Jet Press 720S gives them the competitive edge they need to really succeed in the market. 


"With an output of 2,700 sheets per hour, in a constant 50x70 format, we're delighted with what we've been able to achieve so far,” he says. “The technology is incredibly robust  - it's like an offset press with digital heads - and allows us to switch between different jobs very easily, eliminating inefficient down-time.


"Achieving uniform and consistent print quality all the time can be difficult, with the appearance of ink bursts, water and colour stability often a problem. With the Jet Press 720S, this problem does not exist and all prints that we have produced have an impressive uniformity that perfectly simulates the impression of flat ink."