Wide format printing encompasses a huge range of media/materials that can be utilised to create endless applications, and its potential as a new revenue generation stream for an existing business is vast. However, when it came to choosing a printer for his new start-up business, Adam Cox had only one manufacturer in mind - Roland DG - to purchase a TrueVIS VG-640 eco-solvent wide-format printer/cutter. 


Following nearly two decades of graphic design and signage industry experience Adam Cox launched his own business in April 2017: Feenix Signs & Graphics Ltd. Since its inception, the company has been supplying and installing internal and external signage, vehicle livery and fleet graphics to both trade and private customers in and around the thriving industrial area of Wisbech.


He explains: “Setting up my own business was a daunting prospect, but – based upon decades of experience with Roland DG technology – I knew a Roland DG printer was the right choice. Roland DG technology has always been at the heart of everything I have produced throughout my career.”


According to Cox, the TrueVIS VG-640’s hardware and software is very intuitive and enables new staff members to become proficient and productive very quickly. “Roland DG machines are totally user-friendly – both in terms of operation and maintenance – and produce impressive results every time. The TrueVIS VG-640 is the cornerstone of my business; Feenix is centred around – and totally dependent upon – the reliable, high-quality output the printer/cutter delivers. 



To be further inspired, Cox recently visited Roland DG UK’s Creative Centre in Clevedon. He explains: “Getting the chance to visit the Roland DG Creative Centre has always been on my personal bucket-list. From the moment I walked in, I felt like Charlie Bucket walking into Willy Wonka’s Chocolate Factory!


“Being greeted by the infinite colours, media, materials, products and technology, supported by helpful people – and of course a coffee or two – only confirmed the high opinion I had already garnered towards Roland DG's products and service. The physical samples on display both amazed and staggered me at times.


“The nine-hour round-trip to visit the Creative Centre was absolutely worth it. The displays opened my eyes with regards to future output avenues and the hardware on display gave me food for thought in terms of my own business development for the future.”


Feenix Signs & Graphics Ltd tripled its workforce within eight months of its conception, and Cox is already looking to expand the premises to enable him to offer more applications.


“The Roland DG TrueVIS VG-640 printer/cutter has enabled me to deliver consistent, quality output to my customers at a competitive price,” he concludes. “After just eight months of trading, the business has surpassed its first-year profit forecast and the credit is largely due to Roland DG’s products, service and support – as well as plenty of hard work, dedication and late nights!”